Search Engine Marketing, also commonly known as Pay-Per-Click (PPC) advertising helps you reach out to your potential customers who are actively searching for you through search engines like Google, Yahoo! Or Bing.
It is a continuous effort to improve the ranking of your website for a list of keywords on the Search Engines Results Page (SERPS) of search engines such as Google, Yahoo! and Bing.
In recent years, Social Media Marketing or SMM has emerged to become a major part of all Internet Marketing campaigns. Social Media platforms such as Facebook & Twitter can help to elevate a company’s overall brand awareness and create a significant impact on their marketing initiatives.